About Us

Ardent Agency is Australia’s leading lifestyle agency with a portfolio that embodies affordable luxury products and gorgeous lifestyle brands. We represent an exciting mix of Australian labels, servicing retailers of all scales across the country.

After a decade of building several well-known Australian lifestyle brands, Ilana discovered a need for exceptional customer service and high-end account management services nationally, specifically tailored to the needs of homewares, gifting, and lifestyle brands. In 2018 Ardent Agency was founded to connect exciting Australian brands with great Australian retailers.

We are passionate about representing authentic, ethical, and exciting lifestyle brands across the Australian and NZ B2B market.

Today, we are a team of 14 — of which 9 are dedicated on-the-road sales representatives — all with a collective purpose of ensuring the success of our clients and retailers. We do this by nurturing positive relationships through a personalised, in-store approach, and by showing genuine love and appreciation for the lifestyle industry.

Our team’s dynamic brand management capabilities, strategic wholesale experience, and extensive database of wonderful retailers enable our brands and retailers to reach new heights.

If you’re interested in becoming a stockist, click here.

If you’re interested in us representing your brand, click here.